Introduction

There are various tools that can be used to assist; here a few are outlined. Be aware that depending on what the current trend is new formulae will be developed & applied; they might well be better but the tools explained here are proven over a longer & more varied timespan.

The skill of analysis is to remove the waffle & cut out the hype so often associated with commercial practice. By finding the facts original direction can be planned; this creates the best chance of distinctive marketing as it is different from the mass than just tends to copy the industry leaders.

Performance Sportswear Design is a market crowded with similar designs & marketing strategy - it is hard for your design to stand clear of the crowd - whilst the leadership tends to be from those that control the finances behind the industry through economies of scale.

In such a situation it is vital to have marketing that allows your designs to be recognised as distinctive within the marketplace.