Yoof principles
Are you generation X or generation Y ?
Generation |
X |
Y |
Marketing philosophy |
Stimulated by MCCarthy's traditional marketing principles | Those born from 1980 onwards & unlike the their older siblings (Generation X) are stimulated using principles the most removed from traditional marketing. |
Other generalizations |
Hates military Approve of brand success |
Support military Resent international corporate culture/ commerical success |
 |
5/7 |  |