Stage 5 - Fieldwork

Primary data collection takes place among the target group. At this stage, the plan is put into operation. Rigorous monitoring is needed to ensure unbiased collection, esp. if the fieldwork is sub-contracted.

Stage 6 - Data analysis

Information technology now facilitates both speedy data collection and sophisticated analysis. (Data is now big business - even if your mane isn't hold, marketers know your 'type' - they know what kind of neighbourhood you live in, which TV programmes you watch, where you go on holiday, where you shop, what you buy etc. etc.)Specialist software is designed for input and analysis of data - specific to the method of data collection employed.

Stage 7 - Presentation of findings

The results are always presented in a written report to the client. Additionally, the client may request a visual/oral presentation by the researcher to the management team. This latter form of presenting the results will provide the key findings and give an opportunity for questions and discussion.

A little more on the brief, proposal and report follows: