Use of colour

The use of colour in advertising

Colour has the power to convey certain emotions, and these psychological effects can be used as part of the persuasion of advertising. The following list provides a summary of some colours and what they are seen to signify.

Colour is realistic

Colour is fashionable

Colours can appeal to our impulses

If the colour is wrong it can have an adverse effect on sales.

Don't forget there are cultural differences in colour appreciation.