Distribution strategies

The purpose of distribution is to get the right products to the right people at the right time, in the right place and at the right cost.

Direct marketing:

The conceptual ideal? (microsegmentation)

Performance of distribution functions: shared consumer and seller

Cost advantages; convenience advantages, - deliver to your door.

Types of business most suited

Constraints

Indirect marketing

To reduce transactions required, provide better coverage etc. (i,e, scope)