The end design must be "fit for purpose"
It is important in performance sportswear design
to identify the chosen end user and gain an
understanding of issues to do with culture and
lifestyle, levels of participation and expertise,
the demands of the sporting environment and
the importance of aesthetics and brand awareness.
This market is by its very nature covers a wide range of end users from
extreme sports, national and international participation, heights and
depths (Himalayas to the Gouffre Berger), indoor arenas to muddy fields,
snow and ice to arid desert conditions.
The "Requirements of the sport" presents a series of questions
that need to be addressed as part of the design process. Some aspects
are covered in later sections but this part really needs you to take the
series of issues and collect written and visual research material that
will help you towards your design.
It is best to select a sport or activity that
interests you most and investigate that. The
materials you find will be different for each
sport but will need to cover the same aspects
within the research and design process.
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