The end design must be "fit for purpose"
      It is important in performance sportswear design 
        to identify the chosen end user and gain an 
        understanding of issues to do with culture and 
        lifestyle, levels of participation and expertise, 
        the demands of the sporting environment and 
        the importance of aesthetics and brand awareness. 
       
      This market is by its very nature covers a wide range of end users from 
        extreme sports, national and international participation, heights and 
        depths (Himalayas to the Gouffre Berger), indoor arenas to muddy fields, 
        snow and ice to arid desert conditions.  
      The "Requirements of the sport" presents a series of questions 
        that need to be addressed as part of the design process. Some aspects 
        are covered in later sections but this part really needs you to take the 
        series of issues and collect written and visual research material that 
        will help you towards your design. 
       It is best to select a sport or activity that 
        interests you most and investigate that. The 
        materials you find will be different for each 
        sport but will need to cover the same aspects 
        within the research and design process.  
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