Age and gender

What is the age range and gender within the market for your chosen activity?

Participation levels

Is there a market for leisure, competition, professional and/or extreme end user need? Consider the market needs and choose your area of specialisation.

Location

Environmental considerations regarding clothing design Sportswear designers must be fully aware of the clothing requirements for the range of sporting conditions. These may be extreme. How many actual take the sport to its extremes? Which locations are popular?