5. How do they sponsor?

• Promotional Mix
• Who runs it?
• How much does it cost?

6. How to set it up

The setting of sponsorship objectives is a prerequisite step in determining exactly what the sponsorship is required to achieve and thus the feasibility of the project can be assessed. The maximum can only be obtained from the project, when the benefits the company expects to gain have been clearly specified and the type of activity which will best achieve these can be found and analysed.

What can go wrong?

• Record attempts
• Expeditions

"Things can go wrong"