7. Tips for would be sponsors

What is it you hope to gain? (if you can't answer this - don't do it!)

• Be selective (choose on merit AND on opportunity for publicity)
• Plan carefully - have a set policy on the number of sponsorships you will do in a year. Budget for this number and stick to it.
• Capitalise on your chosen event.
• Quote from "Sponsored Riders" article Cycle Industry, Sept. 1992
• "Even if you are not the main sponsor if you are the most media-aware you can be the one to get publicity".
• Use point of sale material
• Establish - are you sole sponsor?
• Can you name be included in the title?
• Could you provide promotional material/clothes with your name on?
• Is your sponsee a potential future champion?
• Work at developing contact - (With just 1 or 2 well placed journalists you may be able to 'place articles about your shop/product at regular intervals).
• Consider drawing up an agreement at the start of your sponsorship.
• Have a contingency plan just in case matters do not go according to plan.